KitchenAid
BECAUSE THE KITCHEN CALLS
Brand Website
Bringing a Legend to Life
This 100-year-old brand is easy to fall in love with. History, authenticity, innovation, love-of-customer — it's there. Our job started with reimagining primary and category pages in a careful balance that brought it all to life while earning clicks to the cart.
"For those who make because they must — KitchenAid makes possibility. Your creativity does the rest."
Product Launches
Nostalgia with a
New Recipe.
Introducing innovation is fragile. With an audience that cherishes the ceremony of making, tech can be a threat. Our focus was to promise a deeper relationship between person and product with a fresh story and UX for every launch.
FROM SUBTLE TO SEIZMIC
"For flavor experiments, ambitious baking, creative cuisine — commercial-style means high design and performance true Makers need."
ROLL UP YOUR SLEEVES. LET'S SEE WHAT YOU CAN DO.
THE DISHWASHER THAT DARES YOU
Promotions Pages
ALWAYS FROM SCRATCH
We celebrated a century. We launched a national sale that didn't feel cheap. We doubled down on KitchenAids street-cred as a color authority. Without templates or limits — the team happily started from zero each time.
