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James Hardie
Regional Blitz
Small Target.
Big Strategy.
When a big opportunity hit Philadelphia, premier siding maker James Hardie wanted a piece. Our answer: a multi-layer mix of online/ground strategy — blanketing a highly focused area with one consistent message to drive sales. And yes, doorhangers do work.
Philly Stucco Apcolypse
Your Neighbors Are Choosing Hardie
Life After Stucco
Becoming The Voice of Certainty.
After incorrect stucco installation, thousands of Philly homeowners were faced with homes literally rotting from the inside out. Our rally cry became simple, physiological and social. "Your Neighbors are Choosing Hardie."
Philly trusts Hardie. Learn why.
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